Vertical Is The New Horizontal: How The Cloud Makes Domain Expertise More Valuable In The Enterprise via TechCrunch

This makes perfect sense as social has shifted not only consumer expectations, but the way that people buy. One size fits all doesn’t cut it anymore. People (and businesses) will trust those who can speak to their specific needs far more than a product (or salesperson) who can only speak in generalizations. With so many products available to both businesses and consumers, companies have to present specific use cases and not leave the inferences up to the customer. 

Vertical Is The New Horizontal: How The Cloud Makes Domain Expertise More Valuable In The Enterprise via TechCrunch

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