Not sure about crowdsourcing? You’re probably already doing it.

My guest post over at blurGroup

Since Wired’s Jeff Howe coined the term ‘croudsourcing’ back in 2006, the practise has gained so much momentum that the sub genres of crowdfunding, crowd voting, and creative crowdsourcing(among others) are now commonplace. Kickstarter and Indiegogo are some the most successful examples of crowdfunding platforms, while many major consumer brands have crowdsourced everything from beer to LEGOs to Google Doodles.


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