Digital Scout

Thursday Mobile Series: Introduction and Continuity Across Platforms

February 14, 2013 by Erica

I recently set out to write a blog post about all the different angles marketers need to consider when developing their mobile strategy. When I got up to 2000 words, I realized I needed to make this a series or folks’ eyes were going to start to bleed. So every Thursday for at least the next six weeks (six because that’s how many topics I have now, but I’m sure I’ll think of more) I’ll post about a different mobile […]

Categories: Social Media • Tags: branding, continuity, customer experience, mobile, mobile series

Leave a comment

Best of the Week – February 8

February 8, 2013 by Erica

This post about the imminent death of the infographic (yay) This NCAA-style bracket on annoying marketing buzzwords This send up of fairy dream girl hipster chicks FASHION FILM from Matthew Frost on Vimeo. This post about why Google+ is pretty awesome This list of the SXSW Accelerator finalists My team’s first Vine My team’s first @vineapp ❤ RT @constantcontact: #FirstVine A @save_local love story.. ow.ly/htear February 6, 2013 This story about Sheryl Sandberg blasting gender stereotypes at Davos This photo […]

Categories: Social Media • Tags: best of the week

Leave a comment

Not sure about crowdsourcing? You’re probably already doing it.

February 7, 2013 by Erica

My guest post over at blurGroup Since Wired’s Jeff Howe coined the term ‘croudsourcing’ back in 2006, the practise has gained so much momentum that the sub genres of crowdfunding, crowd voting, and creative crowdsourcing(among others) are now commonplace. Kickstarter and Indiegogo are some the most successful examples of crowdfunding platforms, while many major consumer brands have crowdsourced everything from beer to LEGOs to Google Doodles. Continued…

Categories: Social Media • Tags: crowdsourcing, my guest posts

Leave a comment

Best Superbowl Tweets

February 4, 2013 by Erica

Have a favorite that’s not on the list? Add a link to the comments. The Super Bowl reminds me of “Dynasty.” It’s a bunch of very wealthy people trying to outmaneuver each other in big shoulder pads. February 2, 2013 And another… RT @eric_andersen: Clever use of @vineapp! RT @calvinklein Since the lights are still out… j.mp/11jcjuO #SB47 February 4, 2013 Finally, it’s Super Traumatic Brain Injury Sunday. February 3, 2013 Joey Flaco is the name of eleven guys in […]

Categories: Social Media

Leave a comment

Best of the Week – February 1

February 1, 2013 by Erica

This claim that love is just a ”micro-moment of positivity resonance” This story about a lost baby seal This use of Vine This piece on European men’s style (American boys: read up). These new Google Analytics dashboards (squee!) This SxSW talk with Susan Gregg Koger of Modcloth This puppy pinwheel This use of check-in data This post about the personalized web vs. discovery This Heroines and Villainesses wrapping paper (for my next birthday, please?)

Categories: Social Media • Tags: best of the week

Leave a comment

Best of the Week – January 25

January 25, 2013 by Erica

This post about employing psychology in your marketing These pictures of Queen Elizabeth with 12 U.S. Presidents This post about “BrandRank” (or AuthorRank for brands) This Patrick Stewart gif. This tweet — Just Bill (@WilliamAder) January 22, 2013 This relative weather comparison This chart

Categories: Social Media • Tags: best of the week, feature

Leave a comment

What exactly is ‘mobile’ and what do SMEs need to tackle first?

January 22, 2013 by Erica

What exactly is ‘mobile’ and what do SMEs need to tackle first? My guest post over at Techbubbles You’ve probably heard that mobile is going to be big in 2013. You probably heard that about 2012 as well. But for all the attention that mobile has been getting for the past few years, there’s little information about what ‘mobile’ means from a tactical perspective, especially for small businesses. more…

Categories: Social Media • Tags: mobile, my guest posts, small business, sme

Leave a comment

There is a reason ‘Google’ is a verb. Facebook’s Graph Search is a great concept, but will require a huge shift in user behavior

January 21, 2013 by Erica

When Facebook announced Graph Search on Tuesday, the headlines that immediately began zipping around the Interwebs seemed a bit manic: “Will Graph Search Kill LinkedIn, Yelp, and Google?” “The Truth About Graph Search,” and “Graph Search Just Made Me a Facebook Addict.” And all before the feature has even been released. So let’s take a deep breath (ahem…“Graph Search is the beginning of the Enlightenment”), take a cold shower, and look at this in the cool light of day. First […]

Categories: Social Media • Tags: Facebook, google, graph search, search

Leave a comment

Best of the Week (January 18)

January 18, 2013 by Erica

This post about niche social networks and their value This awesome SlideShare about what content marketing shouldn’t be. This post about how creators (developers, writers, etc.) need uninterrupted time to think This gif that shows what’s inside your face This Atlantic article about Facebook’s Graph Search and it’s incompatibility with how people use the platform This greeting card featuring one of my favorite words This recipe for the perfect martini These 10 reasons why you should quit your job this year

Categories: Social Media • Tags: best of the week, content creation, content marketing, gif, graph search, niche social

Leave a comment

← Older posts

Newer posts →