Preface: Unlike many folks, I don’t think Klout is an evil force set to destroy the social media universe. What I’ve always thought about Klout is akin to how I feel about the SATs: that it’s not a great form of measurement, but it’s basically the only standard of measurement we’ve got (okay there’s Kred and PeerIndex, but they’re just not nearly as prevalent). Old Klout had many, many flaws: perceived accuracy, relevancy, and secrecy about it’s algorithm. That […]

Categories: Social Media • Tags: influence, klout