Digital Scout

Digital Scout

I explore digital marketing, social media, and emerging tech.

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Not sure about crowdsourcing? You’re probably already doing it.

February 7, 2013 by Erica

My guest post over at blurGroup Since Wired’s Jeff Howe coined the term ‘croudsourcing’ back in 2006, the practise has gained so much momentum that the sub genres of crowdfunding, crowd voting, and creative crowdsourcing(among others) are now commonplace. Kickstarter and Indiegogo are some the most successful examples of crowdfunding platforms, while many major consumer brands have crowdsourced everything from beer to LEGOs to Google Doodles. Continued…

Categories: Social Media • Tags: crowdsourcing, my guest posts

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What exactly is ‘mobile’ and what do SMEs need to tackle first?

January 22, 2013 by Erica

What exactly is ‘mobile’ and what do SMEs need to tackle first? My guest post over at Techbubbles You’ve probably heard that mobile is going to be big in 2013. You probably heard that about 2012 as well. But for all the attention that mobile has been getting for the past few years, there’s little information about what ‘mobile’ means from a tactical perspective, especially for small businesses. more…

Categories: Social Media • Tags: mobile, my guest posts, small business, sme

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How to tackle long term social media planning

December 28, 2012 by Erica

If you head up social media at an enterprise organization, planning for a whole year can seem like an insurmountable task. All too often the real time nature of engagement, the last minute requests for promotion, and the relative understaffing of social teams at many companies (even large ones) cause meaningful planning to take a backseat to the more immediate tasks at hand. However, if you can take advantage of the quite period between Christmas and New Year’s to get […]

Categories: Social Media • Tags: my guest posts, social business, social enterprise, social media marketing, social-media, work

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Measuring SME success on Facebook

September 3, 2012 by Erica

Check out my first guest post over at techbubbles—a UK-based business technology blog. Measuring SME success on Facebook

Categories: Social Media • Tags: analytics, Facebook, my guest posts, small biz, SMB, sme, uk, work

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