This is the second post in my Thursday Mobile Series. Read the first one here. Though this point is related to continuity, it’s more about deeply understanding how and why encounters with your brand via mobile are different from a non-mobile experience. For example, 50% of mobile search queries have local intent, which means brands with brick and mortar locations better make sure their Google Local listings are up to date. Optimizing your mobile site and using mobile Adwords campaigns […]
Google AuthorRank is coming—and it will change not only how and why we discover content on the web, but eventually it will change the relationship between brands and those who create content for and about brands. For a very thorough overview of what AuthorRank is and how to prepare for it, check out this awesome post by Mike Arnesen on SEOmoz. In the post, Mike highlights how Google+ enables author visibility: Profiles on Google+ make an infinitely easier digital signature system […]
Fire the Head of Social Media and Make These 10 Wishes Come True via TechCrunch A post like this is published every couple of months and is usually met with a cacophony of cheers tantamount to “string up the bastards!” I, however, meet this exuberance with a wide yawn. And not just because I head up social at my company. I ran general marketing programs before I specialized in social and I can do it again, so it’s not fear for my job that […]
If you head up social media at an enterprise organization, planning for a whole year can seem like an insurmountable task. All too often the real time nature of engagement, the last minute requests for promotion, and the relative understaffing of social teams at many companies (even large ones) cause meaningful planning to take a backseat to the more immediate tasks at hand. However, if you can take advantage of the quite period between Christmas and New Year’s to get […]
“Content curation” is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital lives. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about […]
Last week Instagram began rolling out web-based profiles with much cheering and huzzah-ing by the digital community. This is the second step Instagram has taken away from their mobile roots, with the first being earlier this year when the company added the photo page and with it the ability to like and comment from a browser. The web profile is certainly pretty, especially with its Facebook-like hero image that constantly rotates your most recent snaps in and out of that […]
instagram: You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web! Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share… Instagram Blog: Announcing Instagram Profiles on the Web!
For the record, I’m not a big fan of post automation. For example, the same welcome tweet to new followers or automated tweeting of new blog posts as soon as they are published seem a bit lazy and unimaginative (as well as quite obvious) to me. So it stands to reckon that I should not be a fan of IFTTT (if this, then that)—a glue service that can connect many different online services to create automated tasks or “recipes.” But recipes […]