When I’m consulting on a marketing campaign or program and Twitter is one of the channels we’re utilizing, inevitably there’s at least one person in the room who is very concerned about hashtags. What hashtags they should be using in general or what hashtag should be for a particular campaign or event. Here’s how I break down the hashtag discussion to keep strategy conversations on track.It’s one of those social media artifacts that often gets way too much emphasis (like […]

Categories: Social Media • Tags: consulting, hashtags, topic indexing, twitter