If you head up social media at an enterprise organization, planning for a whole year can seem like an insurmountable task. All too often the real time nature of engagement, the last minute requests for promotion, and the relative understaffing of social teams at many companies (even large ones) cause meaningful planning to take a backseat to the more immediate tasks at hand. However, if you can take advantage of the quite period between Christmas and New Year’s to get […]
“Content curation” is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital lives. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about […]
The best the Internet had to offer this week This blog post in response to this blog post. Yep » How Not to Measure the Value of a Like ow.ly/fFq9X via @thebrandbuilder — Erica Ayotte (@inthekisser) November 29, 2012 This article There are spikes for cars & alcohol at 25 & 55 for men. midlife crisis? » How Your Spending Habits Change With Age ow.ly/fDYCF — Erica Ayotte (@inthekisser) November 28, 2012 This Instagram via this lady This video This dog via […]
There has been quite a bit of digital ink spilled about the significant changes Facebook made this fall to the EdgeRank algorithm. Many marketers have speculated that Facebook has made these changes to make brands more dependent on spending advertising dollars to reach the same amount of fans they were reaching before. A speculation which has some in the industry daring to wonder aloud if marketers should abandon Facebook altogether. Which, in my opinion, seems rather indignant. Marketers have been […]
Last week Instagram began rolling out web-based profiles with much cheering and huzzah-ing by the digital community. This is the second step Instagram has taken away from their mobile roots, with the first being earlier this year when the company added the photo page and with it the ability to like and comment from a browser. The web profile is certainly pretty, especially with its Facebook-like hero image that constantly rotates your most recent snaps in and out of that […]
instagram: You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web! Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share… Instagram Blog: Announcing Instagram Profiles on the Web!
For the record, I’m not a big fan of post automation. For example, the same welcome tweet to new followers or automated tweeting of new blog posts as soon as they are published seem a bit lazy and unimaginative (as well as quite obvious) to me. So it stands to reckon that I should not be a fan of IFTTT (if this, then that)—a glue service that can connect many different online services to create automated tasks or “recipes.” But recipes […]
This post first appeared on Constant Contact’s blog Instagram is a mobile photo editing and sharing app that saw its user base explode from 15 to 80 million since Facebook acquired the company back in April. But even before the acquisition, many savvy brands had joined the platform—especially retail brands with stunning visual content. Clothing, media, and design-based brands were a natural fit for both the platform technology and Instagram’s early adopter user base. However, unlike Facebook or Twitter, Instagram doesn’t […]